Unlike some manufacturers Audi has never had a problem with image or reliability problems. Their strapline Vorsprung durch Technik (translated into English - Progress through Technology) is one of the most recognised phrases in the world. Audi have been using it since the 1970's and it still remains today. It has even been quoted by Del Boy in an episode of Only Fools and Horses.
Audi are producing some of the most desirable cars in the market and the A4 competes pound for pound with the BMW 3 Series and Mercedes-Benz C Class for the top spot in the most competitive of categories - the Compact Executive Car.
With a full range of cars from the A2 super mini, through to the Large 4x4 Q7 and on to the astonishing R8, Audi appear to be the company that have everything at the moment.
The R8 is a true supercar, built in its own factory in Neckarsulm, Germany, by a team of engineers hand picked by Audi. To work on the R8 the engineers have typically been working with Audi for at least 10 years. The main assembly is by hand, with each car taking 120 engineers approximately 70 hours to build. Interestingly all the welding on the Audi R8 is by hand, only 6 robots are used in the entire production process. Audi produce 28 cars a day with a car rolling off the semi automatic production line every 32 minutes.
Audi has based its success on producing high quality, reliable cars that have wowed drivers for decades. That doesn't look like stopping now and is good news if you are looking to sell your Audi. The market demand for used Audi's is high, if you have a well maintained and clean Audi you are sure to have a highly desirable car on your hands which will put you in the driving seat when you look to sell your car.