Despite the financial troubles that hit the American automotive industry in 2008/2009, Chrysler emerged on the other side (albeit via bankruptcy) after a strategic partnership with FIAT group.
This link up will see the one time gas guzzling American cars get access to the more economical power plants used in the European market.
At a time when everyone is looking to save a few pence this could be great news for Chrysler fans in the US and Europe.
Many people think that Chrysler is a relatively recent newcomer to European shores, not so though. In 1964 Chrysler bought the Roots group who owned the Humber Brand, cars that were regularly used by Royalty in the UK. Chrysler closed the Humber operation in 1974.
Chrysler came back to UK shores with a vengeance in the 1990's bringing across the Jeep brand.
Chrysler cars have always captured the imagination of the buying public, with cars such as the Hummer, Grand Cherokee, Jeep Wrangler, 300C and who could forget the V10 Powered Dodge Viper and uniquely styled PT Cruiser!
80% of the Chrysler range will either be new or significantly updated in the near future, Chrysler overhauled 16 of its 20 nameplates for the 2011 model year and this looks set to continue with new cars being launched with directives to make them much better than their predecessors.
With a wide range of cars to choose from and the upcoming partnership with the FIAT group, launching new cars under the Lancia brand both in Europe and America, the future for Chrysler and Chrysler owners is looking far more promising than in 2009.
If you're a fan of the Chrysler brand, this could be a good time to sell your existing car and start looking for a new one.